How to Market Yourself as a Self-Employed Accountant
Gathering new clients is crucial to keeping any business alive, so being a self-employed accountant is no different. When starting out as a self-employed accountant you will typically find that you risk wasting money on promotional materials that simply don’t work. Here’s our list of the top 3 ways to get yourself noticed as a self-employed accountant.
Build an online presence:
Networking and using social media can help you to expand your clientele and help you gain support from your peers. Running and maintaining your own website will also help you establish yourself online. A majority of your customers will use online sources to search for accounting services. From there, you can begin to build an online presence for your business.
Using social media can be a great way to make a start on this. Many people think that social media is purely a broadcast platform, but it isn’t. It can take time to build relationships and an audience, so you are more likely to generate new business through this medium with other new start-up businesses. If these are your target audience, then great – just remember that some may not be able to pay high annual fees.
If you target new businesses, you should explore Twitter and Facebook as your first port of call.
Linkedin, on the other hand, is a very different resource and is predominantly used more for building your business network. You should create a credible and active Linkedin profile in order to pursue specific prospects. Remember, when you are just starting out, this is not a quick route to new clients.for a new practice.
To really make sure you win clients, you need to articulate what it is that you can do and who you do it for.
You need to be clear on what it is that makes you stand out from other self-employed accountants. Perhaps you specialise in a particular area or have a certain focus. Clients will use this information to identify the right self-employed accountant for them, so stressing you unique characteristics.
You also need to consider your target clients. Who are they? Where will you find them – and they, you? What problems do they face and how can you help them? Once you clarify this information, it makes it a lot easier for your clients to make their decision to choose you as their self-employed accountant.
List your business listed on as many trustworthy and legitimate directories as you can. Prospective clients will often use online directories to find certain services, including self-employed accountants. There are a depth and breadth of directories that you can sign up to, though the best ones will be those that allow your clients to search by location, to ensure you don’t get enquiries from clients you are too far from.
If you’re a self-employed accountant looking for the right online directory to list your business with, talk to us today.