Online business presence
Benefits of having an online business presence for the self-employed
With the world delving ever deeper into the online world, it’s becoming increasingly important that the self-employed create an online business presence. But aside from the obvious benefit of being able to reach more people, just what are the benefits of having an online business presence for the self-employed? Here are our top 4:
1. Build relationships with your customers
Having an online business presence allows you to share valuable information with your customers and answer any questions they may have. This enables you to prevent any barriers to purchasing and explain more of the benefits of your service or product. When you combine all of these opportunities together, you’ll find that over time you build trust between yourself and your customers. Which for self-employed business owners, is crucial.
Your online business presence gives you the perfect opportunity to:
– Tell your story through your social media updates.
– Use analytics to find out what people read and share, so you can give your customers more of what they want.
– Use your social media channels to listen to your customer’s questions and concerns (and keep an eye on the competition).
2. You become searchable, and therefore findable
To be found by potential customers, a self-employed business owner needs to place themselves somewhere where they can be found. A vast majority of the public now use search engines to find where they can access a new product or service, therefore, having an online business presence makes you easier to find, regardless of the size of your business.
If the words you use on your site match the words your potential customers are searching for, you will appear in their list of results. Unfortunately, this may initially be on page 100+, whilst this can seem disheartening at first, as you grow your online business presence by creating more content or engaging more with customers on social media, you’ll find you start to creep up the list of results.
Without an online business presence of any kind, you won’t appear in any search. You need to be there if you want to be found.
3. It increases your credibility
When you start looking for information on a new product or service, how often do you grab a phone or electronic device and head for Google?
What’s great about creating an online business presence, is that it puts you on a level playing field with competitors. Regardless of premises or turnover, you can still create an impressive website and build a powerful online presence – meaning competition for buyers is more even than ever. This is great for self-employed business owners who are only just beginning to grow their business
4. It can improve customer service
When you run your own business, the last thing you want is to be open 24 hours a day, 7 days a week. Creating a website and having an online business presence means you don’t have to be. Your potential audience can use your website, social media or other elements of your online business presence to find out what information they need, whatever time of the day it is. Meaning you’re providing 24hour customer service with very little input.
If you’re looking for a business listing site that can help you increase your self-employed business, get in touch today.