Marketing for Writers
Top Tips on Marketing for Writers
When you’re working as a freelance writer, marketing your services can often fall to the side or slip in your priorities. But making sure to market yourself is just as important as being able to produce great content, if not more so when it comes to getting yourself off the mark. So we’ve put together a few top tips on marketing for writers.
1. Express your expertise
One of the top tips for marketing for writers is to show off your expertise. A great way of advertising your skills and services is to show off. Use sites like LinkedIn to join groups, answer questions, pose questions and publish articles on the art of writing. You could even offer to write for information sites or contribute to industry-specific bulletin boards. This gives you a chance to show off what you know about your industry and advertise on a more knowledgeable and personal level.
2. Put your work out there
Another great strategy in marketing for writers in a similar way to showing off your knowledge of writing and promoting, it’s a great idea to showcase some more of your creative skills. Run a blog, self-publish a book, you could even link your online profiles to some of your client work – just make sure you check your clients are happy for you to do so first.
3. Create titillating titles
Our third top tip for marketing for writers is to create great titles. Even the most interesting content available isn’t going to get read if your title or tag line is no good. Whatever you’re writing, be it a networking post, a sample blog or a thought leadership piece, make sure your title captivates the interest of your readers. A great title should connect with your readers, create interest and hint at the information the readers will get from reading your piece. Here are some great ways to structure your titles to encourage readers to engage with you:
Top 5 things to know about….
Top tips on how to [Do Something Useful or Interesting]
The best of [Category or Type]
Secrets of [Something highly useful to your reader]
Offering your potential readers something valuable in your title is one of the great ways of marketing for writers.
4. List your business with a directory online
One of the simplest and most low maintenance ways of marketing for writers is to get yourself listed in online business directories. This way you make yourself searchable to people looking specifically for people with your skills, talents and knowledge. Because so many people will use the internet to search for the things they need, having a presence on online directories is a great way to make sure your name is put in front of thousands of potential contractors or clients.
If you’re looking to register your business online, visit our website today.