5 Reasons to Register Your Business Online
When it comes to marketing, how do you as a small business owner determine where to put your marketing effort? If you register your business online, you’ll reduce some of the pressure of your ongoing marketing efforts as a small business.
When you register your business online, you make it easier for potential customers to find you in the initial research and be able to physically locate your business. Recent research suggests that the majority of people now start their research into a new product or service online. So if your customers are online, then your business should be too.
So, here are our top 5 reasons to register your business online:
1: Your Business Will Appear in Online Searches
When you register your business online, you’ll be able to bring better exposure to your business, showcasing and emphasising your relevance to specific searches made by your target audience and potential customers. Search engines make it easier for customers to find out information about your business online, including opening hours, contact information, service information and directions to your location.
2: Your Business Will Appear on Online Maps
If you register your business online will help get you on the map. When customers need to know where you are and how to get to you, they will often use an online map application, such as Google or Bing Maps. When you register your business online, you’ll appear on these applications, making it easier for people to find you.
3: Build credibility and stand out from competitors
Many business owners who register their business online, fail to complete their business profile correctly. If you do complete yours, their failure can work to your advantage. By backing up your profile with photos and important business information, you’ll stand out when compared to your competitors. Sometimes, registering your company online allows customers to leave reviews, which will add credibility to your business and create a trustworthy persona.
4: You are in control
You will often have to create a business listing automatically, however, often the information included can be weak and sparse. By taking control of your business listing, you are in complete control of your brand and information. You can ensure that the information available about your business is the information you want available. You can also update it whenever required.
5: Be found anywhere, on any device
In recent years, Google searches conducted on a mobile device has more than doubled and now exceeds the searches made on a computer. When you register your business online, your business appears in search engine results regardless of device. This includes computers, portable laptops, mobile phones, and tablets.